Privacy & Policy

The Tote Library Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from thetotelibrary.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some cookies that are installed on your device. As you browse, we also gather data about the individual pages or products you view, the websites or search terms that led you to the Site, and how you interact with the Site. This information is referred to as “Device Information.”

We collect Device Information using the following technologies:

Cookies: Data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit All About Cookies.
Log Files: Track actions on the Site and collect data including IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
Web Beacons, Tags, and Pixels: Electronic files used to record information about your browsing on the Site.

When you make a purchase or attempt to make a purchase through the Site, we collect information like your name, billing address, shipping address, payment details (e.g., credit card numbers, PayPal address), email address, and phone number. We refer to this as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information to fulfill orders placed through the Site, including processing your payment, arranging for shipping, and providing order confirmations. Additionally, we use this information to:

Communicate with you;
Screen our orders for potential risk or fraud;
Provide you with information or advertising related to our products or services, as per your preferences.

We use the Device Information to help us screen for potential risk and fraud (particularly your IP address) and to improve and optimize our Site. This helps us generate analytics about how customers browse and interact with the Site and to assess the success of our marketing and advertising campaigns.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information as described above. For example:

Shopify powers our online store—you can read more about Shopify’s privacy practices here.
Klaviyo manages our email communications with customers, allowing us to send newsletters, order updates, and marketing messages. You can read Klaviyo’s privacy practices here.
Advertising Platforms: We use Facebook Ads, Google Ads, Pinterest Ads, and TikTok Ads to display targeted advertisements to our audience. These platforms may use cookies or similar technologies to collect data on your browsing behavior. You can find their privacy policies here:

In compliance with applicable laws, we may also share Personal Information to respond to lawful requests, comply with regulations, or protect our rights.

For more information on targeted advertising practices, visit the Network Advertising Initiative’s educational page. You can opt out of targeted ads here:

You can also opt out of targeted advertising through the Digital Advertising Alliance.

DO NOT TRACK

Our Site does not alter its data collection practices in response to Do Not Track signals from your browser. For more information on your choices, please refer to our CCPA Compliance page.

YOUR RIGHTS

European residents have rights regarding accessing, correcting, or deleting their personal information. For more on these rights, please refer to our GDPR Compliance page. Note that your information may be transferred outside of Europe, including to Canada and the United States, in compliance with GDPR.

Residents of Japan and California may also have specific rights and protections. For details, please see our APPI Compliance and CCPA Compliance pages.

DATA RETENTION

When you place an order through the Site, we retain your Order Information for our records unless you request its deletion.

CHANGES

We may update this privacy policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.